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BALLOON ADVENTURE – A NEW JOINT TOURIST PRODUCT

The possibility of flying with a hot-air balloon in Bulgaria and Romania is a relatively new tourist attraction, behind which is actually something bigger – creating a new tourist product that contributes to the promotion of the image of the cross-border region Romania-Bulgaria as a tourist destination for adventure tourism combined with many other tourism opportunities.
Since the start of the project, 2 hot-air balloons and equipment for transportation have been purchased. The two balloons are in the colors of the funding Program INTERREG V-A and are located on both sides of the Danube by the project partners – ARRBC-Vidin and ARIES-Oltenia.

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The project activities are

  • Project management
  • Delivery of hot-air balloons and related equipment
  • Development of marketing strategy for a new cross-border tourism product /hot-air balloons/
  • Balloon promotion of the CBC area
  • Workshops with local stakeholders for the creation of a joint CBC tourism offer
  • Information and publicity
  • Balloon flights on ropes in 20 towns
  • Training of balloon ground crew
  • Balloon fiesta
  • Promotion at tourism fairs in Sofia and Bucharest